Entry & Exit #22 If You’re in Sales, Watch This (How Top Reps Actually Win Deals)

If Your Sales Team Is Busy but Still Missing Quota, This Is Why Most sales reps don’t have an activity problem. They have a process problem.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble of Alarm Masters break down the sales systems, habits, and questions that help security, alarm, fire, and life safety companies close more deals without competing on price alone.

If Your Sales Team Is Busy but Still Missing Quota, This Is Why

Most sales reps don’t have an activity problem. They have a process problem.

In this episode of Entry & Exit, Stephen Olmon and Collin Trimble of Alarm Masters break down the sales systems, habits, and questions that help security, alarm, fire, and life safety companies close more deals without competing on price alone.

They unpack what separates average reps from top performers, why most salespeople commoditize themselves, and how a structured sales process can improve close rates, qualification, and follow-up.

They cover:

  • Why most reps lose deals on price
  • How to control the sales process from first contact to close
  • The discovery questions that reveal budget, authority, and urgency
  • Why bad deals should be disqualified early

Stephen Olmon — https://x.com/stephenolmon

Collin Trimblehttps://x.com/TXAlarmGuy

More Entry & Exit — https://www.entryandexit.co/


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