Meta. PPC. Direct mail. Cold email.
There are plenty of ways to generate leads. But at Alarm Masters, three simple activities drive roughly 90% of our project revenue: service calls, coffee drops with existing customers, and prospecting drop-ins.
They all have one thing in common: we’re getting face-to-face with customers.
In the latest episode of Entry & Exit, we break down why we believe in-person visits are still the best lead channel in the security and alarm industry and how we make them more effective.
The goal isn’t to send salespeople out to randomly knock on doors. We use technology and publicly available data to find signals that a business may be ready to buy, such as fire marshal citations, leadership changes, break-ins or other compelling events.
Then we put a salesperson in front of that prospect.
We want our salespeople running 20 to 25 face-to-face appointments every week, testing who they talk to, what they lead with, and what gets a response.
Technology can help you find the opportunity.
But your competitive advantage may still be showing up.
.webp)
